Social media sites and internet companies chief goal is to generate revenue from the free membership and promotion that users get out of their web pages. Twitter has the upper hand on sports and is now exploring their chances of earning in this particular aspect. It seems to be an ambitious dream to sell stocks to sports fans. And it’s called ‘Twitter Amplify’.
To generate revenue, Twitter will team up with other companies that offer sports content. They have done a test market on this and the results are promising.
Twitter initially established connections with Turner Sports and ESPN. Twitter is offering a competitive and promising platform for content providers and hopes to provide engaging sports video clips. Income will be distributed among the content provider, distributor and the social media giant ‘Twitter’.
According to Sports Business Journal, many companies are setting up to join the business enterprise including MLB Advanced Media and PGA Tour, Time Inc. The focus of this project is to get the bulk of the earnings from the buy-in from advertisers. The gamble seems to offer superb leverage to these companies because they can quickly get in touch with their target markets.
Twitter hopes to get an enormous increase I their audience because of their team up with NBA and Turner. Video clips of the playoffs highlights can now be accessed using Twitter and the major sponsors include Taco Bell, Sony SNE + 1.27% and Sprint. Using social media sites at advertising platforms will no longer be just a dream. The joint venture expects an increase of 50% in their revenue.
The moment Twitter goes public on the selling of stocks including the joint venture strategic plans. Many will newly popped out companies especially Twitter wanna-bes will be joining the band wagon. Mobile device platforms seem to be the thing of the future.
Aside from witter, they also use other social media platforms like vimeo to feature some sports events, and gain attraction from the fans. They even buy real vimeo views to attract people easily and make noise.