The Global Stadium just opened for the World Cup 2014 but everyone has started talking about it months ago. The 2010 World Cup used to be the most talked about soccer competition on Twitter but the 2014 seems to be attracting a much larger attention and it hasn’t even started yet. The record breaker conversation is now the 2014 World Cup.
FIFA, the international governing body of soccer has come up with a new social media account that will generate conversations about the sporting event. The mobile applications being used were also improved and a new social hub was created. Now, it can handle the upcoming most talked about sporting event.
The newly built hub allows fans to watch the action live and engage with their favorite teams and athletes. Fans can even discover behind-the-scenes information including the personal lives and practices being made by athletes before the prestigious event.
FIFA relies on the engagement it will get from users who are in social media giants likes Facebook, Instagram and Twitter. Currently, it has 12 pages that have already reached a total of 280 million users this April. Now, FIFA tweets in six languages to just to reach out their global soccer fans. Every post will surely be understood by more people because it is spoken in various languages. Hashtags like #WorldCup, #GlobalStadium, #myworldcup and #JoinIn are just a few of the many that FIFA is using to build a strong engagement.
The main goal of the social media is to bring fans and athletes together. FIFA is prepared for any scenario that can happen on social media. Everyone involved became a part of the brainstorming process which included debates. Video interviews of players will be available for public viewing. Every scene whether it’s a game-winning goal or not will surely make everyone gasp with excitement.